“Branding” is sometimes misinterpreted and confused with identity creation or logo design. 

Let us set the record straight. 

It’s a calculated effort that takes perception, feeling, and story into account.

Though a logo is undoubtedly an important symbol of your business, but to consider the process as limited to that would be like evaluating a book only based on its cover.

This blog post will take you on a trip to demystify branding, explore its intricacies, and discover why it’s much more than just a cutesy logo that you can put on a product or website.

Come along as we explore the depths of what truly defines branding.  

WHAT IS BRANDING 

In the business sector, a logo frequently serves as the public face of a company. Let’s dispel a popular myth, though: a logo is just a sign for a brand; it is not the brand itself. A brand is more than just a product; it’s a complex idea that includes much more.

Lets being with understanding what a brand isn’t

– A logo? (Symbol of your business)
– A tagline? (Portrayal of your brand beliefs)
– A product? When someone talks about “buying a brand,” what they really mean is buying a certain product that goes along with the brand, not the brand itself.A brand is more than just actual products;
– A promise?(How many brand promises do you remember?
– Brand Marketing – Marketers would like to say its a result of all their marketing efforts and campaigns, but is that really what a brand is? 

So, what is branding? It’s not just a logo or a slogan.

It’s the result — a customer’s gut feeling about a product, service, or company. It’s what they perceive in their minds and feel in their hearts. Each customer creates their own version of your brand, based on the interactions they’ve had with your business.

They collect all pieces you throw at them, and create a version of the brand in their own head and hearts, Brands are created by the customers. Your marketing team, design team, Public relation teams may be controlling the stories, however the brand is ultimately created in a million ways with million different perspectives and consumers. 

The result of everything you do is your brand. What takes place in the minds of your audience is what really counts. What kind of standing does your brand possess? The product and its design are not the only factors to consider; staff conduct and culture also play a significant role in shaping public opinion. Positive or unfavourable, everyone in the organisation contributes to the development of the brand. The success of the brand depends on the entire company cooperating, not just on the finances.

Essentially, branding is the science of creating connections with customers that are significant and go beyond simple visuals like logos. It has to do with forming opinions, keeping your word, and creating a lasting impression. Recognise that branding encompasses more than just product sales; it also involves community development, narrative, and teamwork. Accept its intricacy and allow it to direct your path to building a powerful and genuine brand presence.
Branding encompasses more than just marketing and advertising. It is the result of all the interactions, perceptions, and experiences that a business gives to its customers.