Short answer: yes — but it’s way messier now. For years, the AIDA funnel (Awareness → Interest → Desire → Action) was marketing gospel. It gave us a neat, linear path to understand how buyers move. But let’s be real: when was the last time you bought something in a perfectly linear way? Today’s consumers
By using media buying strategies that have helped their brands stand out from the throng and the competition, many professionals have found success for their businesses. Continue reading for some tips that will help you stand out from the competition as a media buyer and succeed in your field. Media Relies on Creativity In the
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