The World Wide Web is teeming with a huge amount of trends that take root in the data highway and die out in a few days; they also often overlap with one another. So, how can a digital marketeer manage to remain relevant in this ever evolving cyberspace culture? Try Think with Google apac, an online platform sponsored and run by Google to study and report online trends to help you out.
It can help you attract more traffic onto your online content, in turn helping you increase your reach. The Think with Google apac 2020 report “Year in Search 2020 — India’s Determined Progress,” Think with Google trends offered a sneak peek into what matters most to consumers to help marketers better serve Indians in their search for a better tomorrow. The extraordinary situation that gripped the world in 2020 going into 2021, forced us to shelter in place. This meant that we had more time than ever on our hands with only the internet keeping us connected to the outside world. This Google apac 2020 report unveiled and untethered the consumer in us that remained tethered thanks to the time constraints in our busy life. This untethered consumer in us started perusing the internet jungle searching for content as well as purchasable products.
Here are some key points that were unveiled in the ThinkwithGoogle APAC 2020 report:
Thanks to increased internet availability even in rural India, Indian users were searching for more and more local brands and consumable content that fit their tastes. Searches for content in local vernacular format shot up, as did the demand for locally sourced products from small businesses.
The year 2020 also brought along the cryptocurrency, stock market and Mutual fund boost, content focusing on these topics started gaining traction among the modern Indian population interested in increasing and diversifying their investment portfolios.
Another major piece of information unveiled by the think with google apac report 2020 report was that in their free time and with schools and colleges closed the thirst for information in Indians increased. Searches related to educational content shot up exponentially.
One thing is evident from Think with Google trends, that Indian digital acceleration is indisputable, creating the opportunity for brands to engage with customers online, this is a great news for every digital marketeer looking to make the best of the current situation.